The future of digital signage games
We think there's a ton of innovation happening in the space. On the user interace side, we're seeing various technologies being deployed in-tandem with the digital signage software. Through our data collection, we saw Chromecast powered games, Kinect-based gesture games, multiplayer games, augmented reality games as well as Bluetooth/RFID enabled games.
In terms of content, we see a higher quality of creative ideas being converted into games. The target demographic is still casual gamers. In fact, it could be an overstatement to use the word "gamer". The goal is to give consumers an fun experience, be it rolling a dice, getting pictures taken, or participating in a really simple game to make use of the 30 seconds they have.
On the game software side, we see HTML5 technology being continuously used by various brands in favor of other closed game systems. The versatility of HTML5 games is evident - they can be easily converted and optimized into Android / iOS and other digital signage compatible mediums.
Geography-wise, we expect to see more digital signage games deployed in more countries around the world.